We see Young Swedish Design as a springboard for young designers into the market, and we want to strengthen our Swedish designers and give them a good opportunity to be seen and that there needs to be a platform for us the market to find new talents.

Young Swedish Design is an important platform and network for innovating and promoting design and designers, both from an artistic as well as a product perspective. It has the potential to push boundaries and challenge norms and is outspoken.

Kristoffer Magnusson Wahl, Country Director