Clothing collection Conventional Collection 112409 - Ellen Hodakova Larsson/Hodakova

Conventional Collection 112409 is Ellen Hodakova Larsson's spring/summer 2025 collection, shown during Paris Fashion Week following her win of the LVMH Prize 2024. The collection is created entirely from recycled materials - where zippers become dresses, buttons stand-alone decorations, embroidered tea towels become matching garments and a dress is made entirely from starched collars. Belts are used as both clothing and accessory details, and the collection also includes sunglasses (in collaboration with Chimi) and shoes (with Havaianas). The artistic expression shows couture through reuse, craftsmanship and narrative material stories.

Jury motivation

With Conventional Collection 112409, Ellen Hodakova Larsson continues to challenge the boundaries of what fashion can be. Through recycled materials and existing garments, new silhouettes are created that carry both history and future, where the old is given new life in a form that is both conceptual and wearable.

The collection includes everything from dresses made of zippers and kitchen linen, buttons, leather boots and shirt collars to corsets made of antique silver trays and bags made of belt buckles. Here, the tailored and the spontaneous, the austere and the playful, meet in a design that raises questions about identity, consumption and value.

Hodakova shows how fashion can be both poetic and political, a collection that renews our view of luxury, where uniqueness comes not from the new but from the reinterpreted.