Staff Svensk Form

This is us! And we are happy to help you!

Mats Widbom – Managing director
Tel: +46 (0) 8-463 31 00 E-mail Mats Widbom
Mats Widbom has many years of national and international experience in the museum sector and public diplomacy. He holds a degree of architecture and is well-versed in the area of design, having held positions including head of design, architecture and urban environment during Stockholm’s year as Cultural Capital of Europe in 1998, artistic director at the Swedish Traveling Exhibition and cultural counsellor in Washington DC where a series of design exhibitions were held at the then newly opened House of Sweden. Most recently, Mats Widbom was in Paris as director of the Swedish Institute, as well as cultural counsellor at the Swedish Embassy since 2012.

Niklas Arnegren – Project manager Design S –
Swedish Design Awards
Tel: +46 (0)76 – 209 42 85
Niklas Arnegren has spent most of his professional life promoting bilateral relations and institutional partnerships between Sweden and the United States. He managed cultural affairs at the Consulate General of Sweden in New York from 2003 to 2022. In this capacity, he led a wide range of projects and collaborations connecting Swedish arts and culture – including design, visual arts, performing arts, literature, film and music – with New York partners and audiences, working with government agencies, non-profits, museums, festivals, art and design fairs, publishers, curators and artists from both Sweden and the United States.

Elin Seittu – Communication Manager
Tel: 072 – 323 31 48 
E-mail till Elin






Karin Wiberg – Project Manager Ung Svensk Form
Tel: +46 (0)70 – 365 63 25
Manages and coordinates the project Ung Svensk Form, from jury work to the exhibition. During the Design Year 2005 Karin worked for the city of Helsingborg and the exhibition “100 tankar om konsthantverk”. She has also worked at Form / Design Center in Malmö. Karin has studied at the Faculty of Art and Design school and sculpture at Idun Lovén Art School.



Erika Zinders – Membership Manager
Tel: 0703-540 12 81  E-post till Erika






 Anneli Wardell – Finance Manager
Tel: +46 (0) 8-463 31 43 E-mail Anneli

Anneli is responsible for the financial matters of Svensk Form and Form / Mandelgren Magazine AB. Most recently, Anneli worked at Provisa as a financial manager. Anneli has an economic education and is a Certified Corporate Controller from Stockholm University.




Viktor Ärlemalm – Office assistant
Tel: 073-540 10 88 
E-mail till Viktor






Jan-Ostvold_webbJan Östvold – Head of Sales
Tel: 070-720 69 90 E-mail Jan
Jan Östvold i responsible for Svensk Form’s corporate relations, the Corporate Pool.




Member Management and subscriptions
Tel. +46 8-799 62 68  (Week days 08.00-18.00)

Regional Associations
Contact information and links directly to the association’s website can be found here.

Svensksundsvägen 13 | Box 204, SE-101 24 Stockholm | Visiting Address: Svensksundsvägen  13 | +46 8 463 31 30  | | Subscribe to our Newsletter