Staff Svensk Form

This is us! And we are happy to help you!

Mats Widbom – Managing director
Tel: +46 (0) 8-463 31 00 E-mail Mats Widbom
Mats Widbom has many years of national and international experience in the museum sector and public diplomacy. He holds a degree of architecture and is well-versed in the area of design, having held positions including head of design, architecture and urban environment during Stockholm’s year as Cultural Capital of Europe in 1998, artistic director at the Swedish Traveling Exhibition and cultural counsellor in Washington DC where a series of design exhibitions were held at the then newly opened House of Sweden. Most recently, Mats Widbom was in Paris as director of the Swedish Institute, as well as cultural counsellor at the Swedish Embassy since 2012.



Emma Olofsson – Communications Manager
Tel: +46 (0) 8-463 31 48
E-mail Emma
Emma is responsible for the communication at Svensk Form.






Karin Wiberg – Project Manager Ung Svensk Form
Tel: +46 (0)70-365 63 25
Manages and coordinates the project Ung Svensk Form, from jury work to the exhibition. During the Design Year 2005 Karin worked for the city of Helsingborg and the exhibition “100 tankar om konsthantverk”. She has also worked at Form / Design Center in Malmö. Karin has studied at the Faculty of Art and Design school and sculpture at Idun Lovén Art School.





 Anneli Wardell – Finance Manager
Tel: +46 (0) 8-463 31 43 E-mail Anneli

Anneli is responsible for the financial matters of Svensk Form and Form / Mandelgren Magazine AB. Most recently, Anneli worked at Provisa as a financial manager. Anneli has an economic education and is a Certified Corporate Controller from Stockholm University.







Jan-Ostvold_webbJan Östvold – Head of Sales
Tel: 070-720 69 90 E-mail Jan
Jan Östvold i responsible for Svensk Form’s corporate relations, the Corporate Pool.








annaAnna Blomdahl – International projects Manager
Tel: +46 (0)76-256 75 25
Anna has an overall responsibility for our international projects. Anna has extensive experience in the newspaper and design industry, has run her own design company in the U.S.A. Anna has a degree in communications from Stockholm University and journalism degree from Poppius.



Helena Wallander – international projects, Germany
Tel: +49(0)40 380376-0






Member Management and subscriptions 
Tel. +46 8 799 62 68 (Week days 08.00-18.00)
Fax. +46 8 28 59 74

Regional Associations
Contact information and links directly to the association’s website can be found here.


Svensksundsvägen 13 | Box 204, SE-101 24 Stockholm | Visiting Address: Svensksundsvägen  13 | +46 8 463 31 30  | | Subscribe to our Newsletter