Swedish Design Goes Milan

Swedish Design Goes Milan 2016
Exhibition #swedenplays at Milan Design Week 2016
Time: April 12-17 2016
Project Manager: Business Sweden, VisitSweden and Svensk Form / Form Magazine
Web: www.swedishdesigngoesmilan.com
Hall 10 Stand E23
Curators: Tengbom

Sweden’s furniture, architecture and design is influenced by immense forests and a sustainable mind set. Fine craftsmanship and strong entrepreneurial spirit together with a permeating playfulness provide ground for novelty. We like new ideas, and we are quick to identify and spring new trends and movements.

A2 Designers, Ateljé Lyktan, Baux, Bea Szenfeld, BSweden Belysning, NUD Collection, Gemla, Glimakra of Sweden, Jangir Maddadi, Kolormondo, Lintex, Lisa Hilland/LK Hjelle, Lith Lith Lundin, Made and Merged, Offecct, Officeline, Okko, Radja Sound Design Agency, Ready Made, SAS, SCA TORK, Skultuna och StableTable. Därutöver medverkar följande partners: Architonic, Björk Brasserie/Saxhyttegubben, Forbo, Valchromat/Fredricsons Trä.

Exhibition Swedenpresspause at Milan Design Week 2015
Time: April 14-19 2015
Project Manager: Business Sweden, VisitSweden and Svensk Form / Form Magazine
Web: www.swedishdesigngoesmilan.com
@ Hall 22 (Workplace3.0) Stand F20–F24, Fiera Milano, Rho
Curators: Nyström Persia

Twenty-three exhibitors from Sweden redefine the contemporary work place where recreation is essential to creativity and efficiency.

A2 Designers, ateljé Lyktan, Baux, Bea Szenfeld, Bsweden Belysning, Gemla, Glimakra of Sweden, Jangir Maddadi Design Bureau, Kolormondo, Lintex, Lisa Hilland / LK Hjelle, Lith Lith Lundin, Made and Merged, NUD Collection, Offecct, Officeline, Okko, Radja Sound Design Agency, Ready-made, SAS, SCA Tork, Skultuna, StableTable

Opening hours: Tuesday–Sunday 09:30–18:30
Tuesday–Thursday daily: 17:00 o’clock Aperitivo and FORM TALKS – public interviews with designers, producers and media

A collaboration between Business Sweden, Visit Sweden, the Embassy of Sweden and Svensk Form / Form Magazine.


Swedish Design Goes Milan at Milan Design Week 2013

Time: April 9–14 2013
Project Manager: Möbelriket, VisitSweden
Project Manager New Makers and Doers: Svensk Form/Sara Szyber and Business Sweden
Web: www.swedishdesigngoesmilan.com
Press Information: Svensk Form/Press or Official web site/Press

Svensk Form joins the exhibition Swedish Design Goes Milan in Superstudio Più in Zona Tortona during April’s furniture fair in Milan.

The visitors will meet established companies as well as newcomers, designers and students, all sharing their unique stories, materials and processes, and giving the world a glimpse at current trends within Swedish design. The project was initiated by Möbelriket,
the furniture region in Småland where many of manufacturers are based, in collaboration with several public authorities. Svensk Form began the Swedish presence in Superstudio Più back in 2009, and we find that Swedish design, with its long tradition and humanistic perspective, is now more in demand than ever.

This time Svensk Form partners with Business Sweden to invite twelve smaller companies under the theme New Makers and Doers, thus continuing an ongoing discussion about how new production methods and distribution channels feed new entrepreneurs. In the
adjecent lounge, with Nola, Kateha and Gärsnäs, informal talks with the designers and companies will be held.

Sara Szyber is the curator. There is a vital variety of expressions, but what they all have in
common is their strive for independence in challenging times. Another common denominator in the pavilion at large is the closeness to nature in the northern lifestyle and climate, influencing our everyday lives as well as production.

Participating companies of New Makers and Doers: Folkform, Klong, Lith Lith Lundin, Lukas Dahlén, Sigrid Strömgren, Rumbler, Sami Kallio Studio, Snickeriet, Färg & Blanche, Studio Greiling, Very Very Gold, Woodstockholm

Svensk Forms program in Superstudio Più.
9 April

15.00: New Makers and Doers: Hanna Nova Beatrice interviews Katrin Greiling, Karin Wallenbeck and Sami Kallio
19.00: Opening party (endast inbjudna)

10 April
15.00 in the lounge: Ewa Kumlin talks with New Makers and Doers.

11 April

15.00 in the lounge: Form Magazine’s editors Bo Madestrand och Salka Hallström Bornold in a talk with VERY VERY GOLD, participant of New Makers and Doers.

12 April
19.00 Swedish cocktail in the pavilion (invites only)

Opening hours, Superstudio Più:

  • 9-12th of April 2013, 10.00-23.00 (professionals)
  • 13th of April, 10.00-23.00
  • 14th of April 2013, 10.00-18.30 (free entrance)

Register Online: