Swedish Style

We're breathing new life into Swedish Style - 25 years of Swedish design in Japan!

It all started in Tokyo at the turn of the millennium, when Swedish Style put Sweden on the Japanese design map. Now we're celebrating our 25th anniversary and returning with new energy!

Swedish Style is led by Svensk Form in collaboration with the Swedish Institute, the Swedish Embassy in Tokyo, Business Sweden, the Swedish Chamber of Commerce and long-standing Japanese partners.

This year's focus is on design and export promotion, with the main effort during DesignArt Tokyo October 31-November 9, and more activities in November-December. The aim is to establish long-term collaborations and make Swedish Style a recurring event.

For Svensk Form and the Swedish Institute
Ewa Kumlin, Project Manager - ewa.kumlin@svenskform.se, +46 736 63 66 76
Caline Heiroth, Project Manager - caline.heiroth@svenskform.se, +46 768 67 51 11