Sigma's Visual Identity – Stockholm Design Lab / Sigma Corporation

Sigma’s visual identity was developed by Stockholm Design Lab and includes the logo, typography, visual language, packaging design, digital interfaces, and communications. Drawing on Sigma’s history of optical precision and technical innovation, a cohesive visual system has been created.

Jury motivation

Through consistent and extremely precise design work, Sigma’s philosophy of quality, craftsmanship, and technical perfection is translated into a cohesive visual identity. The result is understated yet expressive, technical yet poetic. Sigma’s visual identity has been awarded the Utmärkt Svensk Form 2026 prize for its exemplary work in uniting brand, design, and product culture into a strong and internationally relevant whole.