Staff Form


 Bo Madestrand – Editor in Chief, +46 (0)8 463 31 45
Bo Madestrand is Form Magazine’s new editor in chief and well-known to readers of Dagens Nyheter culture pages. He was formerly editor of the newspapers Plaza Deco and Svensk Film. He began his career as an editor and writer for newspapers Expressen and Nöjesguiden in the early 90’s. In the early 2000s, he worked with New York as the base, where he notably was the editor of the international culture magazine Merge.


 Salka Hallström Bornold – Managing Editor, +46 (0)8 463 31 35
Salka Hallström Bornold was previously editor of Expressen’s culture department and worked at Bon, Plaza Magazine and Sydsvenskan. She was one of the curators behind the Modern Museum’s exhibition “Fashination” and wrote the great monograph clothing brand Mah-Jong. Salka Hallström Bornold is one of the nation’s leading fashion writers. In 2008, she received “Årets Journalist” by Sveriges Tidskrifter.


Andreas Karperyd – Art Director







Jan Östvold – Sales manager, +46 (0)70-720 69 90

TEL +46 (0)8 799 62 68 (MON-FRI 08.00-18.00)
FAX +46 (0)8 28 59 74