Staff Svensk Form

This is us! And we are happy to help you!

Mats Widbom – Managing director
Tel: +46 (0) 8-463 31 00 E-mail: Mats Widbom
Since January 1st 2018 Mats Widbom is Svensk Form’s new Managing Director.





 Anneli Wardell – Finance Manager
Tel: +46 (0) 8-463 31 43 E-mail Anneli

Anneli is responsible for the financial matters of Svensk Form and Form / Mandelgren Magazine AB. Most recently, Anneli worked at Provisa as a financial manager. Anneli has an economic education and is a Certified Corporate Controller from Stockholm University.



elnaElna Lassbo – PR & Marketing Manager ( leave of absence until January 2018)
Tel: +46 (0) 8-463 31 48
Elna is responsible for the PR related and marketing issues of Svensk Form.





Emma Olofsson – Communications Professional
Tel: +46 (0) 8-463 31 48
E-mail Emma
Emma is responsible for the communication at Svensk Form.






Anita Christiansen  Librarian
Tel: +46 (0) 8-463 31 37
Anita is responsible for Svensk Form’s libraries, archives and digital design archive. Anita is also the contact person for the regional associations. In addition, she administers the Svensk Form’s Opinion Board and Scholarship Board.





Jan-Ostvold_webbJan Östvold – Head of Sales
Tel: 070-720 69 90 E-mail
Jan Östvold i responsible for Svensk Form’s corporate relations, the Corporate Pool.




Erika Zinders – Assistant
Tel: 08-463 31 38  E-post till Erika







Karin Wiberg – Project Manager Ung Svensk Form
Tel: +46 (0)70-365 63 25
Manages and coordinates the project Ung Svensk Form, from jury work to the exhibition. During the Design Year 2005 Karin worked for the city of Helsingborg and the exhibition “100 tankar om konsthantverk”. She has also worked at Form / Design Center in Malmö. Karin has studied at the Faculty of Art and Design school and sculpture at Idun Lovén Art School.





annaAnna Blomdahl – International projects Manager
Tel: +46 (0)76-256 75 25
Anna has an overall responsibility for our international projects. Anna has extensive experience in the newspaper and design industry, has run her own design company in the U.S.A. Anna has a degree in communications from Stockholm University and journalism degree from Poppius.



Helena Wallander – international projects, Germany
Tel: +49(0)40 380376-0






Member Management and subscriptions 
Tel. +46 8 799 62 68 (Week days 08.00-18.00)
Fax. +46 8 28 59 74

Regional Associations
Contact information and links directly to the association’s website can be found here.